When I came back to One Greek Store last year, I totally revamped our website. You can see it at www.onegreekstore.com. The new design and improved functionality was worth the 3 months of development. Within the first month, we saw a dramatic increase in sales! That trend continued through the course of the year and has allowed us to expand our business.
Recently, I created another website to attract more clients to our business. Although One Greek Store has been successful, the overall fraternity & sorority market would have a limit. The embroidery equipment that we have can service many more potential clients. Therefore, I recently launched First Embroidery to provide custom embroidery services outside our established Greek market.
If time permits, I hope to launch a few more websites within the year in an effort to attract new customers. Hopefully, the success we recently experienced with One Greek Store will continue forward :)
By the way, I know its been a while, but I’m still kickin’ it.
One Response
Scott
August 23rd, 2011 at 12:25 pm
1Man, that site looks great! My daughter just started college and plans on joining a sorority, so I’ll spread the word for you.
As for capitalizing on success, it’s by far the best way to expand your reach. I built what I’d call a successful website last year, and now I’m replicating it in hopes of repeating the success. If this one sees the same results then it will be time to quadruple my efforts in building similar sites.
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