When I came back to One Greek Store last year, I totally revamped our website. You can see it at www.onegreekstore.com. The new design and improved functionality was worth the 3 months of development. Within the first month, we saw a dramatic increase in sales! That trend continued through the course of the year and has allowed us to expand our business.
Recently, I created another website to attract more clients to our business. Although One Greek Store has been successful, the overall fraternity & sorority market would have a limit. The embroidery equipment that we have can service many more potential clients. Therefore, I recently launched First Embroidery to provide custom embroidery services outside our established Greek market.
If time permits, I hope to launch a few more websites within the year in an effort to attract new customers. Hopefully, the success we recently experienced with One Greek Store will continue forward :)
By the way, I know its been a while, but I’m still kickin’ it.
My business has changed dramatically over the course of this year. In addition to the significant increase in sales, we’ve had to transform our operation to meet demand.
In a production environment like ours, an increase in sales requires an immediate investment in supplies and equipment. Since last year, we’ve spent several thousand dollars on additional equipment and supplies. To minimize our investment, we made our purchases in cash. OUCH! Nonetheless, the increase in productivity from the new machinery has paid for itself multiple times over.
With an increase in equipment and supplies comes the need for more space. MUCH MORE SPACE. Before this year, we operated in a roughly 1,000 sq ft space. This included retail, office, and production. Toward the end of last year, we recognized the need for more space as we had to deal with orders piling up throughout our entire store. We had several boxes spread everywhere!
Since August of 2009, we hired new employees. Previously, we were employing our close friends. Unfortunately, mixing personal friendship within a professional working environment wasn’t the best idea. At times, we found it difficult to hold our friends/employees accountable. Overall, managing them was a challenge.
It’s quite amazing to see all these changes – hopefully the future brings continued growth! :)